I am the International Events Coordinator at the Brazilian Tourism Board (Embratur). I am responsible for negotiating with tourism trade show organizers worldwide and managing Brazil’s participation from start to finish — from selecting Brazilian tourism companies and designing the national pavilion, to overseeing budget and team management, ensuring on-site operations run smoothly, and compiling data and reports to assess the government’s participation and results. I design and implement event strategies tailored to each market’s niche, segment, and target audience, ensuring Brazil’s presence at international trade shows is impactful, competitive, and aligned with our tourism promotion goals.