Hard Rock International is one of the most globally recognized brands in the world. Since its founding in 1971, the brand has become a leading gaming, entertainment and hospitality company that resonates with all generations.
What began as a single cafe has grown in the past 50+ years to
include so much more—cafes, hotels, casinos, rock shops, and
entertainment venues all around the world. We’ve grown up a bit since the early days, sure. And we have big plans to mature even more. But from day one, we’ve succeeded by never losing sight of what makes a Hard Rock experience so memorable.
Hard Rock has evolved into one of the most exciting, sophisticated and energetic lifestyle brands in the world. From exhilarating music to authentic memorabilia, innovative signature restaurants, to electrifying public spaces. Hard Rock is redefining, globally, what a lifestyle destination experience can be. Our world-wide locations are different with purpose, engaging with energy, and uniquely designed to inspire. From city hotels, to resorts, to all inclusives, our global footprint offers the variety to meet your needs and allow you to “BREAKOUT” from the norm and be "Anything But Beige".
When the Seminole Tribe of Florida acquired Hard Rock in 2007, two great cultures were joined. Built on the values of integrity, respect and accountability, The Seminole Tribe of Florida launched the first Native American casino in 1979. Today our unconquered vision drives unparalleled service across cafes, hotels, casinos, rock shops and entertainment venues in pursuit of an unlimited future for Hard Rock, one of the world’s fastest-growing and best-regarded consumer brands.
Social purpose is the life of Hard Rock, a company founded on the mottos – Love All-Serve All, Take Time To Be Kind, Save The Planet and All Is One. We work to improve lives, help communities and sustain the earth, infusing the power
of music into all we do, wherever we are. Today, more than 40,000 Seminole Tribe of Florida and Hard Rock employees enact our mottos’ global values across our properties in 234 local communities spanning over 70 countries.
