As Chief Sales and Customer Experience Officer at the Melbourne Convention Bureau (MCB), Nicolena leads the global sales strategy and customer experience initiatives, with a strong focus on reinforcing Melbourne’s position as a premier destination for international business events.

Her role centers on driving growth in the visitor economy by elevating Melbourne's global profile and keeping customers at the heart of every decision. By using market research, data-driven insights and direct customer feedback, she helps MCB deliver world-class service and exceptional experiences.

By aligning global outreach with a customer-centric approach, she ensures that every engagement with MCB reflects the innovation, inclusivity and excellence that define Melbourne.