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Consultancy & Research
SITE
Pádraic Gilligan is co-founder of SoolNua, a strategy and marketing consultancy serving destinations, venues, hotels, agencies and associations across the global business events industry.
A former educator, Pádraic holds BA and MA degrees in Italian and English Literature from University College Dublin and a postgraduate diploma in Marketing from Boston College.
He co-founded Delaney Marketing Consultants in 1994 before helping build the business into the Ovation Group, later becoming part of MCI Group’s Ovation Global DMC network. At SITE, Pádraic has served as International President, Chief Marketing Officer and now Head of Research & Consultancy.
A frequent moderator and keynote speaker, Pádraic leads IMEX’s Exclusively Corporate program and advises industry boards while consulting on branding, strategy and research projects.
Date
An overview of the meetings and events sector with specific training in the knowledge and skills necessary to host conferences, exhibitions and incentives. Gain access to the expertise and tools needed. Explore the strategy of meeting design and execution, learn about incentive travel and how it fuels organizational performance and discover the business of exhibitions and their unique value proposition. Leave with a base knowledge of the three cornerstone event types that fuel a trillion-euro industry, gain insights into the growth of the meetings and events sector, and employ best practices in the design and delivery of meaningful conferences, exhibitions and incentives.
Register here: https://cvent.me/drBV3m
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 1: Understanding the Market
Join the Incentive Research Foundation (IRF) and SITE as they unveil the 2025 Incentive Travel Index—the sector’s go-to source for current conditions and future trends.
Drawing on insights from more than 2,700 qualified voices—corporate buyers, third-party agencies and destination suppliers from around the world, the Index offers a wide-angle view of how incentive travel is evolving, from budgets and pricing models to destination choices and program design.
Fresh insights around AI, pricing transparency, emerging destinations and the next-gen workforce bring sharper clarity to the forces shaping our industry.
Expect a lively, interactive panel where experts unpack the findings and share what they mean for you. Whether you work brand-side, plan for an agency or represent a destination, this is your roadmap to staying relevant, resilient and ready for the future of incentive travel.
Learning outcomes:
Uncover global trends in incentive travel finance, from per-person spend to the rising influence of hotel and F